3D

 Here I have used a digital photograph of an object and traced the right half of it using the Pen tool in illustrator. I then gave the bottle a colour and selected the outline and added the 3D revolve effect an selected from the right corner to ensure it created the desired effect. This then made the bottle look like the image below

To “paste” a label onto to a wine bottle, it first has to be made in a Symbol. I pasted the coca cola label into illustrator and them dragged it into the symbols and created a new graphic symbol. I then went back into the 3D Revolve listing in the Appearance palette and in the 3D Options window that opens, selected the “Map Art" which allowed me to choose which area of the bottle I wanted the label to appear. I then selected the fit to scale option which is why the coca cola label appears to be slightly stretched.I also imported a coca cola symbol to map onto the lid of the bottle.

Illustrator excels in allowing designers to create realistic-looking 3D artwork.

Image Behind Text

This image is an example of how images can be used behind text. To do this I typed out my name in a bold font so that the image I eventually use would be visible. I then placed an image into Illustrator. By right clicking the image I was able to send it behind the text. I then selected the text and the image together and by using the drop down menu 'object' I was able to select clipping mask and apply it to my text. This then allows the image to be cropped into the text.

Cartoon-Oli

Today we experimented with an image of ourself which we then imported into Adobe illustrator. Using this image as a guideline I drew over the image using the paint brush tool to create a cartoon version of myself.

Ying Yang

The ying yang is an example of how negative space is used. I have created my own ying yang image using various shapes in illustrator. I have then experimented with the image by using the same shapes used to make it and just moving them around and changing the colours which creates a variety of different versions of the original. 

Pen tool

This task was set to help understand how to use the pen tool in illustrator. I have drawn around the word vector using the pen tool and by following the instructions step by step. I found using the pen tool quite difficult when creating the rounded edges as it did not always go right.

Book covers

I have been experimenting with the layouts of book covers and how text is positioned. The front of a book cover showcases the title, its subtitle, and the author's name. I have made some of my own examples using three main elements, The title, My name and an image.

People DO judge a book by its cover. That’s why I think it is important to have a book cover that grabs attention (Book buyers are also attracted to professional-looking, easy-to-read interiors). Below are my examples of a book covers based on Queen Victoria.

I have designed the two covers above using the union jack as the background which makes them appear bold and eye catching. I have created one using a black crown and the other in a white to place behind the text so it stands out and is easier to read than if it was on the coloured background. I think the use of the white crown works better than the black which is a bit too harsh against the colours. 

With the two designs above I have taken a different approach to make the covers look more professional. I have left the background white but used the same font for all of the designs as I think it works well. I have kept both designs simple and kept the text all central using only the silhouette of a crown. I think both of these designs are as successful as each other. However I personally prefer the second design.

I have changed these designs by altering the text layout. I think the layout of the text in the above design is better than the lower one as the word Queen and Victoria are the same size where as in the lower image the Victoria is slightly smaller. I do not think either of these designs are as successful as the others as the layout does not work as well. However if I was to take away my name from the middle of the queens head in the lower design and made the Victoria the same size as the above text I think that design would be improved.

Logo designs

PAUL RAND

Paul Rand, born Peretz Rosenbaum, August 15, 1914-November 26, 1996 was a well-known American graphic designer, best known for his corporate logo designs. His logos are so simple but timeless.Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world.

ABC

Designed 1962

The ABC logo, developed by Paul Rand, has been in use since 1962 and remains unmodified to this day. Rand said that he designed it for durability, function, usefulness, rightness, and beauty. The typeface used for the famous logo is a simple geometric design inspired by the Bauhaus school of the 1920s. 

“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.”

IBM

Designed 1962

IBM has one of the world’s most recognizable logos. It is simple yet very appealing and a prefect visual representation of the brand/multinational. The IBM logo has been changed and improved many times over the years of the company's existence. Over the years, the Company has used a series of IBM logos on products. Originally the IBM logo was in solid block capitals and developed so that the solid letters were replaced by horizontal stripes, suggesting speed and dynamism. The graphic development of IBM logo shows that the IBM logo is an example of a company that uses capitalized block lettering to establish authority and the company's size in the market share. The use of the parallel lines generates a message of equality as it is highlighting the shape of an equals sign.

“A logo does not sell (directly), it identifies.”

UPS

Designed 1961

Paul Rand, designed the third version of the UPS logo in 1961. The newly renovated UPS logo was more simplified and featured a bow-tied package above the familiar shield to express the mission of the company which was offering package delivery as its sole service.

“I do not use humour consciously, I just go that way naturally. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.”

APPLE 

The first Apple logo was designed by Ron Wayne which features a man sitting under an apple tree. It was not long before the logo was replaced by a new simpler version. The second Apple logo was designed in 1976 by Rob Janoff. The first version of this logo was colored by rainbow stripes. It was one of the most typical computer symbols of the 80s. The reason for the use of the stripes was because the Apple II was the first home or personal computer that could reproduce images on the monitor in colour, so it represents colour bars on the screen. It was also an attempt to make the logo visually accessible to everyone, especially to young people so that they would be used in schools. In 1998 the new iMac was released and Apple discontinued the rainbow theme and began to use monochromatic theme which was more sophisticated. Since 2003 a glass themed logo has been used which gives the logo a 3D effect and symbolising the development of Apple technology.

 "One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colours of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy." 

Coca-Cola 

The Coca-Cola logo, like the product itself, is rated among the most recognized logo design and brands in the world. The first Coca-Cola logo was created by Frank Mason Robinson, in 1885, John Pemberton's partner and bookkeeper. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds.A Coca-Cola dispenser with the popular logo design was later created by Raymond Loewy. The Coca-Cola logo got registered as a trademark in 1887 and has since then become the brand’s corporate identity.

NIKE

Nike's first logo design was designed by Carolyn Davidson in 1971 for just $35. The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriorsOriginally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibers used in Nike shoes. In the spring of 1972, the first shoe with the Nike SWOOSH Logo was introduced. Later, Nike's effectve logo design got registered as a trademark in 1995 and has become the corporate identity of Nike Inc. Apart from that, the Nike logo has been a sole contributor in the overall success of the brand.